Coach Heritage

The purpose of this project was to consider numerous ways in which I could bring the existing company Coach back to a high level of perceived brand image. The selection of a new, timeless, exclusive, and innovative Coach Heritage line was proposed to be said catalyst for the company.

Throughout this project secondary & primary research was conducted in efforts to create the most feasible, hypothetical project that Coach could consider putting into action today. Alongside secondary & primary research, business model techniques as well as financial proposals were included to enhance the overall success of the project.

The images below represent Coach Heritage Mock-Ups that include print ads, digital ads, & a product mock-up.

Process Book.

Shortened Presentation.

Credits